Thu, 30 October 2014
Justin Gilchrist guest appears on the Young Wealth show today. He is an expert in buying online businesses and is also the co-founder of Centurica - a company that helps customers with website assessment and due diligence. He shares some important insider tips to Jason and his listeners about what you need to look for when purchasing an online business for the very first time.
5:22 – For the most part, Justin wouldn't classify it as a business unless it's at least 1 year old.
8:00 – Justin looks carefully into how an online business generates traffic and where those searches come from directly. Good traffic should be spread out through organic, paid ads, and social media searches.
12:44 – Justin suggests different types of website businesses to his clients depending on the person and their technical background.
16:30 – Businesses sometimes do sketchy things with their revenue reporting and it's Justin's job to make sure you don't fall into a bad business purchase because of it.
20:00 – What Justin advises is to get all the necessary information together before you speak to his company. Does this website look too good to be true? Is it logical? Is the website consistent?
23:00 – Justin sometimes has to look for very, very technical problems that his clients might not know about. You have to check everything and to have the experience to know when something doesn't look right.
24:20 – Use leverage when it comes to buying a website. Most times you can change the terms of a deal to pay for a website slowly and overtime. This will prevent you from going out of pocket right away.
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